PureLink GmbH Appoints Exertis Nordics as Distributor in Scandinavia
We're pleased to announce the appointment of Exertis Nordics as a distribution partner in Scandinavia. This agreement enhances our existing distribution network in the region, further strengthening the brand’s ability to deliver innovative AV solutions to a broader customer base.
“We are excited about the collaboration with Exertis. Their strong footprint in Scandinavia and their dedication to supporting both vendors and customers make them an ideal partner. Together, we will continue to drive growth and innovation in the Nordic AV market.”
— Ron Guggenheim, Chief Growth Officer, PureLink GmbH
Strengthening Presence in the Nordic Market
Exertis Nordics is widely recognised for its strong position in the Scandinavian AV market, combining deep technical expertise with an extensive reseller network. With a dedicated and motivated team, Exertis consistently delivers value through proactive sales support, excellent customer service, and a broad reach across the region.
“Exertis has an extremely comprehensive understanding of the AV industry and a motivated team that truly cares about its brands and partners. Their ability to combine commercial strength with genuine passion for technology makes them an outstanding partner for PureLink.”
— Ron Guggenheim, Chief Growth Officer, PureLink GmbH
Shared Commitment to Growth
Choosing the right partners is essential for PureLink. As vendor, the company relies on distributors who not only provide reliable product availability but also deliver added value through expertise, local presence, and a long-term commitment to the market. With Exertis joining the distribution network, their customer-focused approach and strong technical support capabilities further enhance market access in Scandinavia, helping integrators and resellers deliver outstanding AV experiences.
“PureLink has a wide range of cables, where flexible and smartly designed solutions make an otherwise ‘boring’ category both exciting and relevant, setting a new standard for user-friendliness and performance. Their renowned PureTools series complements the portfolio with professional tools and accessories that make installation and integration easier than ever. Together, we are creating the experiences of the future – simpler, better and more accessible.”
— Petter Damré, Commercial Manager Pro AV, Exertis
