PureLink Announces Strategic Partnership with AVer Europe to Enhance Reliability in Professional AV Installations
We are pleased to announce a strategic partnership with AVer Information Europe B.V., a renowned provider of professional video collaboration and ProAV camera solutions. The cooperation establishes a structured cable and signal management certification program for AVer systems, designed to improve installation reliability in enterprise, education, and public-sector environments.
Through this partnership, PureLink’s portfolio of solutions for video conferencing, workspace connectivity and USB-C–based signal management will be aligned and validated for use with AVer cameras, video matrices, AV hubs and USB-based collaboration systems. The initiative directly addresses common connectivity, Power Delivery and signal-extension challenges faced by integrators, particularly in larger or more complex professional AV installations.
Ron Guggenheim, Chief Growth Officer of PureLink adds: “This partnership with AVer underlines our commitment to high-quality solutions that work seamlessly together in demanding applications. It gives our integrators and end users the peace of mind of a tested and approved system, helping to protect their investment. Beyond this, both companies have a strong global presence through their respective channels, and many of our partners carry both brands. This cooperation will make their work significantly easier.”
PureLink products are known for their robust build quality, signal integrity, and installer-focused design – qualities that align closely with AVer Europe’s focus on dependable, scalable AV solutions. Many system integrators already work with both brands, and the collaboration further streamlines deployment workflows through globally available, interoperable solutions.
“Reliable connectivity is a critical success factor in modern AV deployments,” said Jose Rincon, Head of Product Management & Customer Success at AVer Europe. “By working closely with PureLink we are giving our partners greater confidence that the cables and accessories they deploy alongside AVer solutions will meet the performance and quality expectations required in professional environments.”
The partnership complements AVer’s existing certification initiatives and reinforces both companies’ commitment to open, standards-based ecosystems that reduce complexity and support consistent system performance over time.
About AVer Europe
AVer Europe is a leading provider of professional AV and video collaboration solutions, offering a comprehensive portfolio of PTZ cameras, document cameras, medical-grade cameras, and video conferencing solutions. AVer is committed to innovation, quality, and interoperability, supporting partners and customers across enterprise, education, healthcare, and government markets.
For more information, visit www.avereurope.com.
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