PureLink Announces New Partnership with AV PRO DWC-LLC in the GCC Region
We are pleased to announce a strategic partnership with AV PRO DWC-LLC, a professional AV distributor and systems integrator based in Dubai. This collaboration strengthens our market presence in the Middle East, ensuring improved product availability, local support, and enhanced service for integrators and resellers throughout the region.
“AV PRO DWC-LLC combines technical expertise with an in-depth understanding of the AV landscape in the GCC and broader Middle East. Their customer-centric approach, regional reach, and commitment to high-quality service make them an ideal partner for PureLink. Together, we will deliver reliable, future-proof AV solutions to one of the world’s fastest-growing markets.”
— Stephan Sloot, Sales Director, PureLink GmbH
Strengthening Presence in the Middle East
AV PRO DWC-LLC is recognised for its strong footprint across the GCC region, supporting integrators with professional design services, technical consultation, and dependable distribution. The company’s broad project expertise spans corporate, hospitality, education, and government sectors, offering end-to-end support from system planning to after-sales service.
“PureLink stands out with its extensive portfolio of high-performance connectivity products, covering everything from ProAV signal management to modern workspace solutions. Their focus on usability, durability, and forward-thinking design perfectly aligns with the needs of our regional partners. We look forward to building a strong and successful future together.”
— Eyad Fraij, Director of Engineering, AV PRO DWC-LLC
Shared Commitment to Growth
PureLink places great value on partners who combine local market knowledge with technical skill and long-term strategic vision. With AV PRO DWC-LLC joining PureLink’s global distribution network, customers in the Middle East will benefit from: Improved stock availability and logistics throughout the GCC, local technical expertise and support as well as access to PureLink's comprehensive product portfolio, including:
- PureInstall & FlexInstall – professional connection cables ranges
- FiberX – active optical cables for high-performance AV transmission
- PureTools – ProAV signal management tools
- Vuelogic – solutions for video collaboration and BYOD integration
- mediahub2 – workspace connectivity
This partnership enables integrators to deliver superior AV experiences underpinned by PureLink’s renowned quality and AV PRO’s commitment to service excellence.
About AV PRO DWC-LLC
AV PRO DWC-LLC is a professional audio-visual distributor and system integrator located in Dubai, UAE. With a team of experienced AV specialists, the company supports integrators and resellers across the MEA region through technical consultancy, project design assistance, product distribution, and dedicated customer service. AV PRO focuses on delivering reliable, high-value AV solutions tailored to the needs of modern commercial environments.
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