PureLink is Member of the SDVoE Alliance

Software Defined Video over Ethernet

"At ISE this year it was clear that AV-over-IP solutions are rapidly replacing traditional point-to-point connectivity,” said Stephan Sloot, sales director of PureLink GmbH. “With our PureTools product portfolio and our new IPAV PRO line, SDVoE membership is the right strategic and technical step for us at the right time."

PureLink R&D engineer Robin Cullen added, “We look forward to the outstanding technical possibilities which will open up with the combination of PureLink products and SDVoE technology.”

PureLink Products plus SDVoE Technology

All AV distribution and processing applications that demand zero-latency, uncompromised video can benefit from SDVoE technology, which provides an end-to-end hardware and software platform for AV extension, switching, processing and control through advanced chipset technology, common control APIs and interoperability. SDVoE network architectures are based on off-the-shelf Ethernet switches, thus offer substantial cost savings and greater system flexibility and scalability over traditional approaches – such as point-to-point extension and circuit-based AV matrix switching.

IPAV PRO is designed from the ground up to efficiently and cost-effectively address the requirements of the professional rental and staging market for versatility and robustness. It is the first SDVoE-enabled product to include copper and fiber ports in a single SKU and it can become an AV extender, splitter, seamless switcher or videowall controller. Its rugged aluminium housing, Neutrik®-style locking connectors, fanless heat management, and other unique design elements make it ideal for demanding rental and staging applications.

About the SDVoE Alliance

SDVoE is an initialism for “Software Defined Video over Ethernet”. The SDVoE Alliance is a nonprofit consortium of technology providers collaborating to standardize the adoption of Ethernet to transport AV signals in professional AV environments, and to create an ecosystem around SDVoE technology allowing software to define AV applications. The alliance participates in tradeshows and conferences, publishes white papers and case studies and promotes SDVoE technology, and solutions based on the technology, to system integrators, designers and consultants. Training and installer certification are also part of the mandate.

The SDVoE Alliance founding members are Aquantia, Christie Digital, NETGEAR, Semtech, Sony and ZeeVee. All interested parties are invited to join the alliance and work toward its goals.

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